As I go about my daily tasks, or turn on the television, I often wonder at the extent to which the music of my youth, my life, has become the soundtrack of commercials and elevators. I think I have written about this before but currently there is a whole crop of commercials that is using music that informed my younger days.
Of course every generation has a catalogue of music that is defining for them. Now we, the baby boomers, are the target audience for so many things because the world of big business assumes that we are the ones with the money. So it makes sense to use the music that speaks to us but it is still weird to hear it bastardized and monetized in a these ways.
I went to see the movie All Eyez on Me several years back; a biopic about Tupac Shakur. I went alone, as I often do. I found it interesting as a musician as I did not know all that much about the history of rap and the east-west competition with Big. I did not know that Tupac was an extraordinary musical engineer, doing his own mixes and orchestrating all of his stuff himself. That is big talent in my book.
Most startling about this experience was how many people were astounded that I went to see the movie at all. I am a sixty something white woman and apparently I didn’t fit the stereotype of who should go see, let alone enjoy, this movie. While the movie may not have been the best or most accurate, it was an interesting window into a subculture and a form of music that I was not all that familiar with.
My best friend is a lover of punky stuff. And while we feel the same way about music, and find some intersections, generally we do not listen to the same kind of music. She was talking music with her granddaughter who was amazed that my friend wanted to see the Foo Fighters in person. What? Grandma wants to see the Foo Fighters?
Her grandma is definitely not my grandma. Old is not as old as it used to be. But my grandma taught me the single most important of my life – never judge a book (person) by its cover. This is what she lived by, and how we all should live; rappers, punkers, folkies, classical audiophiles and jazz lovers all walking hand in hand. Sam Cooke got it right: what a wonderful world that would be.